• Promoting value-added services Promoting value-added services Promoting value-added services Promoting value-added services

Friends Life

Friends Life’s Individual Protection business resulted from the merger (in 2011) of Axa, Bupa Health Assurance and Friends Provident. LWJ were asked to produce a series of posters to communicate their new 'Protection Plus' offer to independent financial advisers using their new font, guidelines and photolibrary.

Featured work

  1. Promoting value-added services